Logo for Three Wide Life, a weekly motorsports-themed program that examines life inside and outside the garage, targeting the hard-core race fan.
LVRG Marketing and Media sought a simplistic, single-color design that exuded speed without resorting to typical racing clichés. Their aim was to create a logo that could be easily transformed into a decal, maintaining its clarity and appeal across various scales.
The logo brilliantly incorporates both the shorthand “3WL” and the full “Three Wide Life” designations, giving it a versatile and recognizable identity. Its striking appearance not only mesmerizes viewers on-screen but also extends its impact beyond the television realm. From banners to t-shirts and even the #22 NASCAR Camping World Series truck driven by Phillip McGilton, the logo perfectly represents the exhilarating world of Three Wide Life.
With a pervasive reach, Three Wide Life entertains and engages an impressive audience of 70 million households. Broadcasting on local TV stations and regional sports networks, the program provides an adrenaline-fueled escape to motorsports enthusiasts across the nation. Through its captivating logo, Three Wide Life embodies the excitement and passion that permeate the world of racing, leaving an indelible mark on fans both on and off the track.
LVRG Marketing & Media