Logo for Three Wide Life, a weekly motorsports-themed program that examines life inside and outside the garage, targeting the hard-core race fan.
LVRG Marketing and Media wanted a simple, single-color logo. Ideally, they wanted something that “looked fast,” but avoided the usual racing clichés. It had to be easily made into a decal, uncluttered, and distinguishable in both large and small applications. They also wanted to utilize both the shorthand “3WL” and full “Three Wide Life” designations.
Three Wide Life is available to 70 million households on local TV stations and regional sports networks. In addition to on-screen, the logo is seen on banners, t-shirts, and even on Phillip McGilton’s #22 NASCAR Camping World Series truck.
Client LVRG Marketing & Media
Date February 2007