94.5 KSMB

One of several TV campaigns I worked on for KSMB.

KSMB is the leading CHR in the Lafayette, Louisiana market. During my time collaborating with the station, I had the privilege of working on both music and personality campaigns. When it came to the music-centered spots, I was given a list of songs to feature and dry voiceover. With these foundational elements in place, I was fortunate enough to enjoy the creative freedom granted by program director Bobby Novosad, allowing me to explore and experiment with a range of visual concepts and ideas.

Collaborating on these campaigns, I had the opportunity to contribute to the station’s visual representation while witnessing the significant impact it has on its audience.